Vision: to do business, the pursuit of excellence, create first-class internationally competitive wire and cable manufacturing enterprises.
Definition: widely absorbed the latest research achievements in the field of the power cord, modestly learn from domestic and foreign outstanding enterprises, independent and creative development of its own core technologies and products, with our excellent technology and products among the counterparts in the world.
Mission: to focus on our business and to listen to customer needs and ideas, to customers the best suppliers.
Explanation: we insist on the platform to meet customer needs for the enterprise's behavior, the customer is the most basic reason of the existence of enterprises, the company made any decision, do every thing, is to put the customer first. Customer as the center will make the products, services, and value-added process, lead to higher customer satisfaction and loyalty.
Values: integrity, innovation, performance and harmony.
The good faith：Honesty and trustworthy, it really good
Integrity is the enterprise based on this, development base, the source of credibility, the company pursues a comprehensive concept of good faith. Enterprise managers and staff should be particular about integrity, in associate with society, customers and partners also wants be particular about integrity 。
Innovation: advancing with The Times, blaze new trails
Innovation is the driving force of enterprise development, the source of eternal vitality of the company, and strive to improve the company's ability to innovate。
Vigorously advocates the spirit of innovation, constantly in practice to carry on the system innovation, mechanism innovation, system innovation, management innovation, technological innovation, product innovation and other aspects of innovation activities, efforts to leading rivals, continuously surpass ourselves。
Results：Results first, to create excellence
Performance is the ultimate sign of enterprise all production and business operation results, is the most key indicators of evaluation of enterprise development, is the important measure of unit and worker dedication, each worker's performance is forms the foundation of the company's performance。
We actively advocate broad worker to the Yang upward state of mind, efforts to the pursuit of excellence, to create excellence of performance as a company goal and sacred mission of the eternal. With outstanding results show company strength, with powerful strength in the fierce market competition to create a more outstanding performance, serve the country, contributing to society, return the worker 。
Harmonious：The unity cooperation, create a harmonious
Harmony is the company's normal operation and the important guarantee of sustainable development, and internal driving force for the development of the harmonious creation, external harmony is the survival and development of good environment. We advocate team spirit, everyone has a responsibility to support the work of others, advocating personality together to complete the task of different specialties, better cooperation, happy work
